ABSOLUT - Warhol Edition
At Territory Studio, I had the opportunity to work on a digital anamorphic billboard campaign for Absolut, celebrating the launch of a limited edition bottle featuring Andy Warhol’s 1985 painting created for the brand. Absolut wanted to celebrate this iconic collaboration by reimagining it for a contemporary audience through engaging digital storytelling and 3D design.
Our brief was to craft a dynamic, visually engaging billboard experience that showcased and celebrated the new limited-edition bottle. We built a detailed 3D model of the bottle, complete with textures inspired by Warhol’s original brushstrokes and colour palette. Animated, meandering paint strokes and subtle CRT-inspired effects were layered into the motion design to evoke Warhol’s distinctive style and his connection to photography and screen printing. My role involved 3D modelling, texturing and animation as well as implementing various 2D graphic elements to work seamlessly and supportively within our digital environments.
Extended Campaign
In addition to the main anamorphic execution, Absolut commissioned a series of 2D billboard animations that carried forward the same artistic language and storytelling. These complementary pieces were adapted for large digital displays across major airports in Europe and South America, maintaining visual consistency with the master anamorphic version while tailoring the content to different formats and audiences.
Technical Approach: Creating the Anamorphic Illusion
The core challenge of this project was to design an anamorphic 3D illusion that would appear fully dimensional from a specific vantage point. To achieve this, we developed the animation from a fixed digital camera perspective, ensuring that all visual elements were composed to align perfectly when viewed from the intended spot in front of the physical screen. Once approved, the scene was digitally unwrapped and mapped to the billboard’s pixel layout, effectively “warping” the design so that, when projected onto the screen’s real-world geometry, it would appear three-dimensional to onlookers. This technique allows flat LED screens to create the illusion of depth, with objects seemingly extending out into real space.
