At FOTW agency, I had the chance to lead several Sky Mobile campaigns, being responsible for storyboarding, visual development, and animation build. For this project, the brief was to boost interest in Sky Mobile’s SIM switch deal while highlighting the brand’s standout perks, from unlimited texts to its reliable, wide-reaching network. I developed a playful, high-energy animation style, built around a playful, dancing SIM card who becomes the hero of the narrative. The result was a vibrant, character-led spot designed to feel fun, fluid, and instantly engaging, bringing Sky Mobile’s message to life with personality and momentum.